Product Designer
Project-X-Paris-Taxonomy-Pages-4-Medium-Circles-2C-No-Hero-Title-Case.jpg

Viator's Project X (Marketing Modules)

 

Viator's Project X: Marketing Modules

As an effort to add more human touch to improve the User Experience on Viator's website, me and my team experimented various layouts, copy, shapes, formats and sizes to show featured tours and activities that were recommended by Viator's Insiders (local experts). Followings are the last few rounds of mockups. We chose the first two mockups and ran multiple usability testing sessions and AB testing, and we found out the design was not as effective as we expected and in order to fix the issue we had to redesign the whole website and not just one section of it.
 

Viator's Project X Marketing Modules Four Circles

Viator's Project X
Marketing Modules
Four Circles

Viator's Project X Marketing Modules Four Squares

Viator's Project X
Marketing Modules
Four Squares

Viator's Project X Marketing Modules Three Circles - Earlier Iteration

Viator's Project X
Marketing Modules
Three Circles - Earlier Iteration

Viator's Project X Marketing Modules Nine Circles - Earlier Iteration

Viator's Project X
Marketing Modules
Nine Circles - Earlier Iteration

Viator's Project X Marketing Modules Thirteen Circles - Earlier Iteration

Viator's Project X
Marketing Modules
Thirteen Circles - Earlier Iteration