Lincoln MKC: Rich-Media Tablet Ad Experience

In early 2014, I designed this ad unit to promote the 2015 Lincoln MKC, a luxury SUV that was going to hit the market in the summer of 2014, Tablet users. The unit expands from a 728x90 banner upon tapping and fills the screen with a user-friendly interactive experience, with “hot spots” that highlight exterior and interior features of the 2015 Lincoln MKC. The image/video gallery shows the elegance and key features of the 2015 Lincoln MKC. The ad unit was designed and developed for both portrait and landscape views and the menu can be opened or closed throughout the entire unit.